Create your own space
Why bother building a community?
The best marketers and ambassadors for your brand are the ones you never have to hire. In short your superfans.
And the best place to bring them face to face with your potential customers? Put both of them in the same community. Your loyal fans will guide the new members, recommend your products and begin the education process.
Imagine a space where superfans, fans and new followers interact around your brand, content and products (and services).
That is what a community is.
Communities have a way of increasing brand awareness, recognition, trust and loyalty far better than PR and loyalty campaigns can. And big companies are on this trend.